Your data
What we store, and what we never do with it
A short, plain-language version of how Hookmill handles your account and your brand. The formal version lives in the privacy policy.
Stored
What Hookmill keeps
| What | Specifically |
|---|---|
| Account | Name, email, password or Google sign-in, plan |
| Brand kits | Colors, voice, product description, the truths you list about it |
| Generated concepts | Visuals, hooks, primary text, headlines, and sizes you generate |
What we do not do: train on your content
Your brand kits and generated concepts go to a model provider only to produce your output. Hookmill does not use your content to train any model, and does not build shared datasets from customer data.
Subprocessors
Where it runs, and who touches it
Vercel
Application hosting, and storage where a database is not configured
A model provider such as OpenAI
Image and language generation for your concepts, via the configured provider
Resend
Transactional email, when an email key is configured
Export and delete
Both are self-serve
Export your account data from your account settings, or by calling /api/account/export while signed in. Delete a single brand kit from its settings, or delete your whole account from the same page; deletion removes the associated data from our primary store.
More detail lives in the privacy policy and our security practices.
Make a week of ads before your coffee gets cold
The free plan generates three full concepts a month: on-brand visual, hook, primary text, and headline, sized for every platform. No card, no watermark on the ideas.