Examples
Three brands, worked all the way through.
Every frame below was generated on brand and laid out at a real platform size. Each concept is labeled with the one thing it tests, so a set reads like a plan, not a pile of options.
Specialty coffee, DTC
Ember & Oak
A small-batch roaster that ships beans the day they are roasted.
Voice: Warm, unfussy, a little witty
Meta · 1080×1350Roasted the morning it ships.
Coffee that never sat still
Meta · 1080×1080The best ten minutes of your morning.
Your morning, handled
Meta · 1080×1920Free shipping, every bag, always.
Freshness, delivered free
Fitness app
Tempo
A running app that coaches your pace in real time.
Voice: Energetic and encouraging, never a drill sergeant
Meta · 1080×1920A coach in your ear, not a chart to read later.
Know your pace as you go
Meta · 1080×1080Start where you are, not where you used to be.
Running, minus the guilt
LinkedIn · 1200×628Two weeks of coaching, on us.
Fourteen days, no cost
Skincare, DTC
Lumen Skin
A three-step routine of clean, fragrance-free skincare.
Voice: Calm, honest, editorial
Meta · 1080×1080Three steps. That is the whole routine.
Less shelf, better skin
Meta · 1080×1350Nothing added to bother your skin.
Kind to reactive skin
Google · 1200×628Give it 60 days. Keep the results or your money.
Sixty days, no risk
Make a week of ads before your coffee gets cold
The free plan generates three full concepts a month: on-brand visual, hook, primary text, and headline, sized for every platform. No card, no watermark on the ideas.