Hookmill

Changelog

What shipped, newest first.

A running record of what changed in Hookmill. No marketing language, just what is different.

  1. December 2025v1.2

    Truthful-claims guardrail

    • Generated concepts now only assert facts you have listed as true for your product; the generator will not invent statistics, testimonials, or claims outside your list.
    • Every concept ships with an honest "what it tests" label, so you know the angle before you spend on it.
  2. November 2025v1.1

    Live homepage demo

    • Anyone can generate one real ad concept, visual and copy included, directly on the homepage. No account, no login.
    • The demo runs the same generation pipeline as the app, so what you see is what you would get after signing up.
  3. October 2025v1.0

    Public launch

    • Hookmill opened to everyone with a free tier plus Studio and Agency plans.
    • The marketing site and the app shipped together as one product, not a separate landing page bolted onto a private beta.
    • Concepts export sized for Meta, Google, and LinkedIn, in the ratios each platform actually uses.