Terms of Service

Effective date: 2025

These terms are a contract between you and Hookmill Inc., a Delaware C-Corp with a home base in Chicago, Illinois (“Hookmill,” “we,” “us”). They govern your use of gethookmill.com and the Hookmill application (the “Service”). By creating an account or using the Service, you accept these terms.

Description of the Service

Hookmill generates ad concepts, each an on-brand visual paired with a hook, primary text, headline, and call to action, sized for platforms including Meta, Google, and LinkedIn. You provide your brand details and a goal; the Service uses image and language models to produce concepts for you to review, edit, and export.

Accounts

You need an account to use the Service. You are responsible for the accuracy of the information you provide and for keeping your login credentials secure. Tell us right away if you suspect unauthorized access to your account.

Acceptable use

By using Hookmill, you agree that:

• You have the rights to any brand assets, logos, product descriptions, and images you upload, and you have the authority to use them in advertising.
• You are responsible for reviewing every generated concept before you run it as an ad. Hookmill produces a draft; the decision to publish it is yours.
• Any ad you run, generated with Hookmill or not, must comply with the advertising policies of the platform you run it on and with applicable law.
• You will not use the Service for anything illegal, deceptive, infringing, or intended to harm another person or business.

We can suspend or terminate accounts that violate these terms, with notice where practical.

Plans and billing

Hookmill offers a free plan and paid plans, billed in USD on a recurring basis. Prices and what each plan includes are listed on the pricing page. Paid plans renew automatically until canceled; fees already charged are non-refundable except where required by law.

Cancellation

You can cancel a paid plan at any time from account settings. Cancellation takes effect at the end of the current billing period, and you keep access until then. You can also delete your account entirely, which removes your data as described in the Privacy Policy.

Intellectual property

You own the brand assets you upload and the ad concepts Hookmill generates for you. We do not claim rights to your content, and you are free to export it and use it wherever you like. The Hookmill software, design, and underlying technology belong to Hookmill Inc., and these terms do not transfer any of that to you.

Disclaimers

Generated concepts are a starting draft, not a finished, pre-cleared ad. You are responsible for reviewing every concept for accuracy, brand fit, and compliance before you publish it. The Service is provided “as is” without warranties of any kind, express or implied, including fitness for a particular purpose.

Limitation of liability

To the extent permitted by law, Hookmill Inc. is not liable for indirect, incidental, or consequential damages arising from your use of the Service, including losses from an ad you chose to run. Our total liability for any claim relating to the Service is limited to the amount you paid us in the twelve months before the claim arose.

Governing law

These terms are governed by the laws of the State of Illinois and the laws of the State of Delaware applicable to Hookmill Inc.’s internal affairs as a Delaware corporation, without regard to conflict-of-law rules.

Changes to these terms

We may update these terms as the Service changes. If a change is material, we will note it in the changelog and email account holders before it takes effect. Continuing to use the Service after a change takes effect means you accept it.

Contact

Hookmill Inc., 225 West Hubbard Street, Suite 400, Chicago, IL 60654. hello@gethookmill.com