Pricing
Plans that scale with how much creative you make.
A real free tier to see the quality for yourself, then two paid plans priced in US dollars, the same worldwide.
Free
USD, cancel anytime
Make your first on-brand concepts and see the quality for real.
Start free- 3 full concepts a month
- 1 brand kit
- On-brand generated visuals
- Hook, primary text, and headline
- All platform sizes
- Small Hookmill watermark on exports
Studio
USD, cancel anytime
A week of ad creative whenever you need it, no watermark.
Choose Studio- 200 concepts a month
- Up to 5 brand kits
- No watermark on exports
- Distinct angles, emotions, and offers
- Meta, Google, and LinkedIn sizes
- PNG plus copy exports
- Truthful-claims guardrail
Agency
USD, cancel anytime
Concepts for every client, kept on each brand, at agency volume.
Choose Agency- 1,000 concepts a month
- Up to 25 brand kits
- Everything in Studio
- Per-client brand kits and voice
- Priority generation queue
- Priority support
All plans are priced in US dollars and available worldwide. The free plan adds a small watermark to exports.
What you're paying for
One concept, one full ad idea.
A concept is never just an image. It is a generated visual, a hook, primary text, a headline, a call to action, and a label for what it tests, all sized for your platform.
Free
- Concepts a month
- 3
- Brand kits
- 1
- Export watermark
- Yes
Studio
- Concepts a month
- 200
- Brand kits
- 5
- Export watermark
- No
Agency
- Concepts a month
- 1000
- Brand kits
- 25
- Export watermark
- No
Limits reset at the start of each billing cycle.
Billing
Straightforward, in US dollars.
All prices are in US dollars and the same everywhere Hookmill is available. Switch between monthly and annual billing at any time, and cancel whenever you want, no long-term contract.
Card payments are not turned on in every environment. Choosing Studio or Agency here joins a waitlist, and we email you the moment upgrades open, no charge until then.
FAQ
Pricing, answered plainly.
What counts as a concept?
One concept is a complete ad idea: a generated visual, a hook, primary text, a headline, a call to action, and a label for what it tests. It counts against your monthly limit once it finishes generating.
Can I change plans later?
Yes. Move between Free, Studio, and Agency whenever you want. Your brand kits and past concepts stay put either way.
What happens if I reach my monthly limit?
New generations pause until your limit resets at the start of the next cycle, or you can upgrade to keep going right away. You are never charged automatically for going over.
Do you offer annual billing?
Yes. Switch to annual pricing above for two months free compared with paying monthly.
Make a week of ads before your coffee gets cold
The free plan generates three full concepts a month: on-brand visual, hook, primary text, and headline, sized for every platform. No card, no watermark on the ideas.