Answers first, ticket if needed

Getting started

• Create your first brand kit with your colors, voice, and product truths.
• Pick a goal and generate your first set of concepts in one pass.
• Free plan includes three full concepts a month, no card required.

Brand kits

• A brand kit holds your colors, voice, and the truths Hookmill is allowed to claim.
• The free plan holds one brand kit; Studio and Agency hold more.
• Edit a brand kit any time; new concepts pick up the change immediately.

Generating concepts

• Each concept is a visual, a hook, primary text, a headline, and a plain label for what it tests.
• Concepts come in distinct sets so you test different angles, not the same ad ten times.
• If an image ever fails to generate, you get a brand-tinted fallback frame, never a broken page.

Exports and sizes

• Every concept exports as a PNG at the right size, with the copy alongside it.
• Sizes cover Meta, Google, and LinkedIn in real ratios: 1:1, 4:5, 9:16, and 1.91:1.
• Free-plan exports carry a small Hookmill watermark; paid plans remove it.

Billing

• Plans are billed monthly in USD; see the pricing page for the current tiers.
• Cancel any time; your brand kits and concepts stay exportable after downgrade.
• Where checkout is not yet enabled for your account, upgrades join a waitlist instead.

Your data

• Your brand kits and concepts are never used to train any model.
• Export or delete a brand kit, or your whole account, from account settings.
• See the your data page for the full plain-language breakdown.